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Upcoming Events

How to Use the Internet to Grow Your Business.

Presented by Mike Giambattista, Principal & Founder of The Web Factory

Overview: This unique seminar provides small business owners and managers with the opportunity to focus in depth on a single topic critical to the success of their organizations- their website. This seminar covers key topics for creating and marketing a professional business website for visitors and search engines. Presentation topics include the components of a good website, why it’s a must to be online, how to use the internet to grow your business, what’s your competition doing that you’re not? what information should be on your website, success stories, and next steps to having a successful website. This highly educational seminar will help business owners and managers learn specific steps to better position their business on the internet.

Takeaways:

  • How can you tell if you have a good website or not. We’ll share a checklist with you!
  • Know the important factors for a professional looking and user friendly website
  • Gain access to simple, low to no-cost, Internet marketing solutions to support and grow your business
  • Harness the power of social media to increase your reach
  • Gain a real time perspective of these tools not just the boring tech talk and theory behind them
  • Get real answers you can apply to your business now

May 5 at 9 AM
Northern Neck Enterprise Center
483 Main Street, Warsaw, VA

Social Media Marketing 101

Presented by Mike Giambattista & Kathleen Lowe of The Web Factory

Overview: Social media represents the new word-of-mouth. If you’ve been thinking about marketing your business with social media, you may feel overwhelmed and not sure how to get started.  Or you may not be convinced that it works. This seminar will show you the value of using social media to reach your customers, how it can lead to new customers or drive repeat business from your current customers and it will provide you with a lot of simple tips for getting started.

Social media is less about technology and more about social science. This seminar will strip away the mysteries of social media and help you understand how you can immediately integrate 3 of the more well-known social mediums into your business as a way to accelerate your networking efforts and expand your business visibility.

Takeaways:

  • Why you should be considering adding social media to your marketing mix.
  • Some of the most popular social media networks – Facebook, Twitter, LinkedIn, YouTube, Pinterest, Instagram and Google+ – and why each one might or might not be right for your organization.
  • What to do to get started with social media marketing
  • Simple ideas for figuring out what to post and say
  • Some “do’s and don’ts” of social media

May 12 at 9 AM
Northern Neck Enterprise Center
483 Main Street, Warsaw, VA

How to Succeed Online in Your Local Market

Presented by Mike Giambattista, Principal & Founder of The Web Factory

Overview: This interactive seminar is specifically designed for small businesses whose customers come from one or a few locally-defined areas. We will show you how to use Google’s latest changes to get more visibility, more traffic – and more customers. The information and tactics presented in this class will give you a step-by-step plan for quickly getting ahead of your competition in the search engine results and the knowledge and tools to keep you there.

Takeaways:

  • How to get the most out of Google’s Local business offerings
  • Getting your website “Local-Ready”
  • Local Reviews: How-to and How-not-to
  • How to easily measure your online return on investment (ROI)
  • Free tools and resources to help you manage your online presence, engage your customers and even keep tabs on your competition.

May 19 at 9 AM
Northern Neck Enterprise Center
483 Main Street, Warsaw, VA

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